Reasons of joining an DBA or PhD program Essay Example | Topics and Well Written Essays - 500 words

Reasons of joining an DBA or PhD program - Essay Example After gaining enough experience and resources, I plan to start my own firm that will provide business strategies and development plans for corporations and other business establishments. In my provision of professional skills to business establishments that I work in and those that I will work for in the future, I hope to impact humanity positively For me to achieve my career objectives, I believe that undertaking a doctorate program in your learning institution will equip me with the necessary knowledge and skills that I require on top of what I have learned both through life experiences and my undergraduate and master’s education. Firstly, since I have specialized in the development of business strategies, the doctorate program will help me acquire the applied research skills which the program specializes in rather than theoretical research which is covered by the PHD program. Applied research is instrumental in the execution of my duties in my career since it helps in coming up with business development strategies that are both applicable and adaptable to change. This is unlike the theoretical research approach that is based on theories that worked in economic times of the past that are quite different to the economic situation that we are currently in. The program will also equip me with the skills to develop busine ss strategies that will adapt to different economic conditions. I am also confident that as I undertake my thesis project I will be able to do a lot of research that will provide a lot of knowledge on trends in the business administration and strategy discipline. I will also be able to examine models and theories proposed by scholars in the discipline thus enabling me to differentiate those that work in today’s economy from those that are irrelevant I am confident that if given an opportunity, I will

Dietary(Nutritional) recommendations for Hypothyroidism (Underactive Essay

Dietary(Nutritional) recommendations for Hypothyroidism (Underactive Thyroid Gland) - Essay Example Both deficiency and excess of iodine are bad. Excess intake in a patient with underlying thyroid disease can cause full-blown thyroid dysfunction. 1.1mg daily iodine intake is recommended (Leung cited in Ede 2012). Levothyroxine is a thyroid hormone synthetically manufactured. It is used in patients with hypothyroidism. But, food-drug interactions are very important here because certain foods can decrease its absorption in the biological system. Soy flour, calcium juices or supplements, and dietary fiber can decrease absorption of levothyroxine. So after taking this thyroid hormone, these foods should be avoided for several hours. But, fasting is prohibited because prolonged fasting state can drastically increase thyroid hormone levels (Wickham 2013). Levothyroxine can also impair absorption of hypoglycemic drugs, so blood glucose levels should be carefully monitored (NLM 2009). For hypothyroidism, iodine supplements are mostly unnecessary since the introduction of iodized salt and f ood fortification unless one is living in a poverty-stricken or severely underdeveloped region. Though iodine supplements may still be required in some cases, levothyroxine is usually considered sufficient for safe treatment of hypothyroidism (Nippoldt 2012). Messina, M & Redmond, G 2006, ‘Effects of soy protein and soybean isoflavones on thyroid function in healthy adults and hypothyroid patients: a review of the relevant literature’, Thyroid, vol. 16, no. 3, pp. 249-58. Nippoldt, TB 2012, ‘Can iodine supplements help regulate thyroid function in a person with hypothyroidism?’, viewed 12 May 2014,

Persuasive Speech Essay Example for Free

Persuasive Speech Essay Mr. Byrne Persuasive Speech Imagine that you trained all your life for that special moment of playing in your first NHL game. At the beginning of your first shift in the game suddenly another player’s stick comes up and strikes you in the eye. This incident ends your career. This could have been prevented if you wore a visor. I think visors should be mandatory in the NHL in order to improve a player’s safety. Statistics have proven players who wear visors in the NHL play less aggressive. There are many incidents involving sticks and pucks going into player’s faces. A recent incident occurred between Philadelphia’s Chris Pronger and Toronto’s Mikhail Grabovski. Furthermore, two years ago a former NHL player Brad May, Gave a speech supporting the use of visors. Visors have been proven to improve a player’s play and helped players become less aggressive. From the 2010-2011 to the 2011-2012 there has been a 10% increase in the amount of players wearing a visor. Players in the NHL are starting to realize how important visors are. Rutgers University did a survey to find out if players played less aggressive when wearing a visor. This survey was conducted after the 2000-2001 season and the University’s theory was correct. According to the study done the average amount of penalty minutes that a player wearing a visor had were 30 penalty minutes while players not wearing a visor had 50 penalty minutes. Wearing visors help prevent horrible face injuries. On October 24th, 2011 the Toronto Maple Leafs were playing the Philadelphia Flyers in a regular season game. Toronto’s Mikhail Grabovski and Philadelphia’s Chris Pronger were involved in a frightening incident. During the first period, Mikhail Grabovski was waiting for his teammate to pass him the puck, He took a shot on net, but the goaltender stopped it. What Mikhail didn’t realize is that on his follow through he nailed Chris Pronger on the corner of his eye. Chris Pronger skated off the ice screaming in pain. Bob Mackenzie, a broadcaster from TSN said that Chris Pronger would of have been free of injury if he had worn wore a visor. Players themselves are speaking ut in support of visors being mandatory. In 2009, Brad May, a former NHL player of the Detroit Red Wings gave a speech in favor of players wearing visors.

The Effects of recession on PepsiCo

The Effects of recession on PepsiCo In the recession time period you can consider to all companies in recline stage even some companies are gaining profit and their profits are also infected by the overall recession. Here I am going to do start my work on PepsiCo, its sale is infected by the competitors. Specially Coca Cola broken its sale and demand in the market. Cola Colas best strategy that they introduced some new products in the market with modern marketing techniques and its the reason that Pepsis demand fell down and people intend to buy Coca Colas products most frequently. Pepsis maximum products are not frequently available at all regions. Why marketing plan is necessary? It is necessary because, boost your business and cover different issues with respect to service , branding, and product line. Market plan use for both businesses who are already exists in the market and a new business that is going to start. Marketing planning can be contains one year tenure or sometime it takes 5 years time period. Variety of actions are included in the marketing plan so every action takes much time to cover all the issues, for example situation analysis, SWOT analysis, marketing objectives and issues, marketing strategy, action items, financial budgets and forecasts, controls etc. Marketing strategy is the base of a well written plan. In this Essay I am going to discuss on PepsiCos marketing plan specially what methods and actions can boost up PepsiCo products while its competitor Coca Cola selling products frequently in the market and its marketing technique is more powerful rather than PepsiCo. In short the main purpose of marketing plan is boost your companies sale, create a centre of attention to new customers and maintain old customers using the latest marketing trends. There are several declining products in the market. Marketing is a big factor in the promotion of any product. I have seen an example in Pakistan there one company was advertised on television before to launch their product in the market. Infact that was advertisement of milk, a blank white paper box was in the advertisement and it was showing that something is coming. After few days they played their final advertisement with the proper product name and finally they launched their product in the market. There are already running milk products like Nestle, Haleeb but this new product was Olpers tetra pack milk. In short its very difficult to launch a new product in the market if you have not advertise through any media. The first benefit of advertised product is that people demand product by itself and stockers and suppliers providing products on public demand rather than a non advertised product difficult to sale and shopkeepers and customers are not easily agree to buy that product, a lot of effort is require to sale new product in the market without advertisement. History of PepsiCo In 1883 Pepsi was introduced by Caleb Braham. Pepsis first name when it was launched Brads Drink in New Bern, North Carolina. Caleb Braham who made Pepsi at his pharmacy where the drink was sold. Later Brads Drink changed into Pepsi Cola. The digestive enzyme pepsin and kola nuts used in the recipe. Celeb Braham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. Pepsi was launched after Coca Cola or coke. It was cheaper than Coca Cola when it was launched initially, at that it was popular as poor mans cola. After that Pepsi was taken a good marketing strategy that in the advertisement Pepsi employed to celebrities. First celebrity was Barney Oldfield, the pioneer for automobile racing. Sodas are most frequently used items. Mostly sodas are delicious, they stand between liquor and juice. Those who are too young to drink beer but think fruit juice is too juvenile can order sodas. Those too old and are putting their health at risk by drinking hard drinks can enjoy soft drinks and no one would think any less of them. Sodas have a mass appeal therefore people most demand it, especially in the summer season when you feel thrust often people demand cold soda for kill thrust. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of  syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer  Barney Oldfield  was the first celebrity to endorse Pepsi-Cola, describing it as A bully drinkrefreshing, invigorating, a fine bracer before a race. The advertising theme Delicious and Healthful was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the  Great Depression, the Pepsi-Cola Company entered bankruptcy in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of  World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eight years later, the company went bankrupt again. Pepsis assets were then purchased by  Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace  Coca-Cola  at his stores fountains after Coke refused to give him a discount on syrup. Guth then had Lofts chemists reformulate the Pepsi-Cola syrup formula. On three separate occasions between 1922 and 1933, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company and it declined on each occasion. In 1965, Pepsi employed another marketing strategy which was company expansion. They merged with Frito-Lay, the most popular snack brand in the world. PepsiCo was formed. Pepsi took care of the beverages while Frito-lay manned the snacks. In 1966, PepsiCo settled into the Eastern European and Japanese markets. They also introduced new products; Diet Pepsi and Mountain Dew. Here below I am showing the most popular brands that are available at different location of the world. Pepsis Most popular products and brands: (Something for everyone) Question 1: Produce a Marketing Plan Write a marketing plan for the declining product you have analyzed using an appropriate framework. Situation Analysis Company Analysis Company gaining profit day by day. It is the second most demanded soda drink company in the whole world. Pepsi launched some new products in the market and increased its sale and annual profit. Problem is there, people are not fully aware about new products and new products are not present in all locations therefore there is need to provide new products on all locations. Especially in Asian countries like Pakistan and India all products of PepsiCo are not available. Company Goal: Ensure high levels of associate engagement and satisfaction compared with other Fortune 500 companies. Foster diversity and inclusion by developing a workforce that reflects local communities. Encourage our associates to lead healthier lives by offering workplace wellness programs globally. Ensure a safe workplace by continuing to reduce lost time injury rates, while striving to improve other occupational health and safety metrics through best practices. Support ethical and legal compliance through annual training in our code of conduct, which outlines PepsiCos unwavering commitment to its human rights policy, including treating every associate with dignity and respect. Pepsi Culture: We have a fundamental belief that people hold the key to PepsiCos success. We are known as an academy company, a place where people grow and business leaders develop. Strengths: Pepsi has a broader product line and outstanding reputation. Merger of Quaker Oats produced synergy across the board. Record revenues and increasing market share. Lack of capital constraints (availability of large free cash flow). Great brands, strong distribution, innovative capabilities. Number one maker of snacks, such as corn chips and potato chips. PepsiCo sells three products through the same distribution channel.   For example, combining the production capabilities of Pepsi, Gatorade and Tropicana is a big opportunity to reduce costs, improve efficiency and smooth out the impact of seasonal fluctuations in demand for particular product. Weaknesses: Pepsi hard to inspire vision and direction for large global company. Not all PepsiCo products bear the company name. PepsiCo is far away from leader Coca-cola in the international market demand is highly elastic. Customer Analysis: Pepsi covered a huge market, proximately more than 80 million people are involved in buying their products. Pepsi spending power is proximately $600 million annually. 90 percent parents say kids influence what they buy. Many work and have their own money to spend. They have proven to be brand loyal. Mostly 12 to 21 years people are in target market. How to reach Generation Y ? Creates promotions tailored to youngster needs and interests. Gen Yers like entertainment and music. They like to laugh, but not at anothers expense. To attract the teen market radio and television should be used. They are internet savvy. What does generation Y like? Free stuff and discounts. Contests and Drawings. Club cards. Music. Team sporting events. They are into clothes and the latest styles. Teen friendly retail stores and internet site. Pepsi and Generation Y: Pepsi targets generation Y specifically. Current campaigns use effective techniques. By targeting 12 to 21 years olds, Pepsi is attempting to establish loyal Pepsi drinker for life and the largest group of soft drink consumers. Past Advertising Campaigns: Michael Jackson received the biggest sponsorship from a company in 1983. In 1993 Pepsi had a search for Michael Jackson campaign. Used musical and sex appeal. Jeff Gordon made a commercial with Hallie Eisenberg. Sells many Pepsi collectable merchandise. Drove the Pepsi car in races. Hallie Eisenberg First appeared in a Pepsi commercial in 1998 at stage 5. Introduced the Joy of Cola campaign. Starred in commercials with Faith Hill, Kiss, and Ken Griffey Jr. Her commercials used humour. Spice Girls Promotional single Move Over available only through Pepsi. Used musical and sex appeal. As international stars they affected many countries. Britany Spears February 6, 2001 Britny signed a contract with Pepsi (between $40 and $100 million). The campaign includes: 2 television commercials. Billboards. Magazines. Point of purchase. Pepsi holds a co-sponsorship of her upcoming worldwide tour. Wyclef Jean and Pepsi: A more targeted market within Gen Y: inner city urban trendsetters (12 to 21 years old). The Campaign includes: 2 TV commercials featuring Wyclef. (1st commercial premiered April 16th, 2001). Print ads. Radio promotions. Sports and fashion tie.ins. Sampling. Pepsi is Wyclefs sponsor for his 2001 tour. Pepsi challenge. Type A and Type B Celebrities: Type A celebrity = one that is well known and well liked by their target market. Example ( Britney Spears and Michael Jackson) Type B Celebrity = one that is known by their target market. Example: Bob Dole and Hallie Eisenburg Music: Music is part of brand equity. Ongoing theme and easily associated with current generation of 12 to 21 year olds. Humor: Use of humorous celebrities. Put music celebrities into situation not normally seen. Sex appeal: Sex appeal is not only an attention getter with the current generation, but is also becoming more socially acceptable in the advertising directed toward them. Competitor Analysis: Market Position Coca Cola is number one cola product in all over the world. Coca Colas marketing strategy is most powerful and effective. Maximum market coverage has been done by Coca Cola. Its the result that its annual sale and profit is more than PepsiCo. Strengths Coca-Cola has strong brand recognition across the globe. The company has a leading brand value and a strong brand portfolio. Business-Week and Interbrand, a branding consultancy, recognize. Coca-Cola as one of the leading brands in their top 100 global brands ranking in 2006.The Business Week-Interbrand valued Coca-Cola at $67,000 million in 2006. Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12,690 million Furthermore, Coca-Cola owns a large portfolio of product brands. The company owns four of the top five soft drink brands in the world: Coca-Cola, Diet Coke, Sprite and Fanta. Strong brands allow the company to introduce brand extensions such as Vanilla Coke, Cherry Coke and Coke with Lemon. Over the years, the company has made large investments in brand promotions. Consequently, Coca-cola is one of the best recognized global brands. The companys strong brand value facilitates customer recall and allows Coca-Cola to pene trate new markets and consolidate existing ones. Weakness Negative publicity: The company received negative publicity in India during September 2006.The company was accused by the Center for Science and Environment (CSE) of selling products containing pesticide residues. Coca-Cola products sold in and around the Indian national capital region contained a hazardous pesticide residue. These pesticides included chemicals which could cause cancers, damage the nervous and reproductive systems and reduce bone mineral density. Such negative publicity could adversely impact the companys brand image and the demand for Coca-Cola products. This could also have an adverse impact on the companys growth prospects in the international markets. Sluggish performance in North America Coca-Colas performance in North America was far from robust. North America is Coca-Colascore market generating about 30% of total revenues during fiscal 2006. Therefore, a strong performance in North America is important for the company. North America the sale of unit cases did not record any growth. Unit case retail volume in North America decreased 1% primarily due to weak sparkling beverage trends in the second half of 2006 and decline in the warehouse-delivered water and juice businesses. Moreover, the company also expects performance in North America to be weak during 2007. Sluggish performance in North America could impact the companys future growth prospects and prevent Coca-Cola from recording a more robust top-line growth. Decline in cash from operating activities The companys cash flow from operating activities declined during fiscal 2006. Cash flows from operating activities decreased 7% in 2006 compared to 2005. Net cash provided by operating activities reached $5,957 million in 2006, from $6,423 million in 2005. Coca-Colas cash flows from operating activities in 2006 also decreased compared with 2005 as a result of a contribution of approximately $216 million to a tax-qualified trust to fund retiree medical benefits. The decrease was also the result of certain marketing accruals recorded in 2005. PEST Introduction PEST Analysis is more useful when any company want to expand its business at new place or want to enter in the new countries. Main purpose is that get adjustment and business feasibility on new place. PEST analysis is a tactic that classifies effects of environment as political, economic, social, and technological features. Study of the PEST analysis method and examples related to this technique is beneficial for the development of any organization. Often the factors of legal and environment are included to modify the term to PESTLE analysis. PEST analysis ensures that the organization functioning is in accordance with the dominant influential change forces that may affect the environment of business. With getting example of Pepsi expend its business with introducing some new products in the market. So every product needs to get PEST analysis before to launch in the market. Why? Because of these factors; Political, Economic, social, technology. In the Political they need to watch that is there sustainable government in the country. What rules and regulations government announced for business industries. What policies government announced for the control of business. Government direction regarding marketing ethics and for the point of view of consumer protection. Government economic policies. How much government has influence on religion and culture. what involvement government has in trade agreements. What laws govt announced for employment and any industry. In the Economic there are several economic factors that need to be consider with respect to your business. Because these factors may be the cause of failure of any product of industry. Like Inflation, rate of interest, Per capita income, Gross domestic product, rate of exchange, economic progress trend, Economic progress trend, rate of exchange, production level, Consumer confidence and its affect on aggregate demand. So these factors directly hit on the progress of any product and it has directly relation with any business or any kind of product that is going to launch in the market. With respect to Pepsi, Pepsi has many talented and expert brains for using these kind of tools. Social factors plays a vital role in the running of any business. So there is need to be examined these factors with carefully. Social:  The social factors influence the business at various levels, and need to be carefully examined. These factors are:  · Leading religion.  · Attitude towards foreign goods and services.  · Influence of language on use of products in the markets.  · Time available with the consumers for leisure.  · Role of women and men in the society.  · Opinion of people on green issues.  · Demographics of the population.  · Lifestyle, education, health, fashion trends, earning capacity Technology:  Technology is commonly identified as an essential element of the organization since it is a useful tool for the attainment of market advantage. Technology can be used, and this is affected by government support. Technological advancement can produce new industries, and also provides valuable input to service and manufacturing industries. The following are important features in this regard: Does technology permit the manufacture of products at economical rates, without compromising quality? Do the technologies present original products, like mobile telephone,  internet banking, the purchase of books through internet, etc. Modern communication channels, like  Customer Relationship Management, banners, etc PEST Analysis of Pepsi The PEST analysis method has been successfully applied by  Pepsi, which has obtained economic advantage in its industry. The PEST analysis method and examples specific to Pepsi are seen in the following factors: Political: The manufacture, delivery, and use of numerous Pepsi products are subject to many federal regulations, like the Food, Drug and Cosmetic Act. The business is also governed by government and foreign rules. The international business is subjected to the political stability. Economic: The products of Pepsi are influenced by the raw material yield being used in the soft drinks, juices, etc.  All distribution is affected by the cost of fuel. Operations in international markets involve the study of unpredictable changes in foreign exchange rate. The economic impacts of such movements are serious because these affect the growth. Pepsi is also subjected to availability of energy, supply of money, business cycles, etc. Social: Lifestyle has great influence on the use of Pepsi products, and their advertisements are designed accordingly. Introduction of Pepsi products in the international market requires an in depth study of the local social structure. Technology: Pepsi is influenced by the modern manufacturing techniques applicable to their business divisions of soft drinks, juices, and snack food. Pepsi has to focus on the latest distribution techniques, and other technological advances in their industry References PEST analysis. Guide on How to Write University Essays and Dissertations. http://university-essays.tripod.com/pest_pestel_pestle_lepest_analysis.html (accessed December 24, 2010). PEST Analysis. Marketing Teacher. http://marketingteacher.com/lesson-store/lesson-pest.html (accessed December 24, 2010). PEST Analysis. Net MBA Business Knowledge Center. http://www.netmba.com/strategy/pest/ (accessed December 24, 2010). Swot Analysis Of Pepsi Co. Strength Pepsi has a broader product line and outstanding reputation. Merger of Quaker Oats produced synergy across the board. Record revenues and increasing market share. Lack of capital constraints (availability of large free cash flow). Great brands, strong distribution, innovative capabilities   Number one maker of snacks, such as corn chips and potato chips PepsiCo sells three products through the same distribution channel.   For example, combining the production capabilities of Pepsi, Gatorade and Tropicana is a big opportunity to reduce costs, improve efficiency and smooth out the impact of seasonal fluctuations in demand for particular product. Weakness Pepsi hard to inspire vision and direction for large global company. Not all PepsiCo products bear the company name. PepsiCo is far away from leader Coca-cola in the international market demand is highly elastic. Opportunity Food division should expand internationally. Noncarbonated drinks are the fastest-growing part of the industry There are increasing trend toward healthy foods   Focus on most important customer trend Convenience. Threats FB industry is mature. Pepsi is blamed for pesticide residues in their products in one of their most promising emerging market e.g in India. Over 50 percent of the companys sales come from Frito-Lay; this is a threat if the market takes a downturn. PepsiCo now competes with Cadbury Schweppes, Coca-Cola, and Kraft foods (because of broader product line) which are well-run and financially sound competitors.   Size of company will demand a varied marketing program; Social, cultural, economic, political and governmental constrains. Strategies The purpose of the strategy is to increase the EPS by 15% per annum and increase PepsiCos stock price. There are two ways to increase the EPS, first is to increase the income and second to decrease the amount of stocks outstanding. To increase the income, there are Bases for Consumer Market Segmentation There are number of variables involved in  consumer market segmentation, alone and in combination. These variables are: à ¢Ã¢â€š ¬Ã‚ ¢ Geographic variables à ¢Ã¢â€š ¬Ã‚ ¢ Demographic variables à ¢Ã¢â€š ¬Ã‚ ¢ Psychographic variables à ¢Ã¢â€š ¬Ã‚ ¢ Behavioral variables Geographic Segmentation In geographical segmentation, market is divided into different geographical units like: Regions (by country, nation, state, neighborhood) à ¢Ã¢â€š ¬Ã‚ ¢ Population Density (Urban, suburban, rural) à ¢Ã¢â€š ¬Ã‚ ¢ City size (Size of area, population size and growth rate) à ¢Ã¢â€š ¬Ã‚ ¢ Climate (Regions having similar climate pattern) à ¢Ã¢â€š ¬Ã‚ ¢ Regions (by country, nation, state, neighborhood) à ¢Ã¢â€š ¬Ã‚ ¢ Population Density (Urban, suburban, rural) à ¢Ã¢â€š ¬Ã‚ ¢ City size (Size of area, population size and growth rate) à ¢Ã¢â€š ¬Ã‚ ¢ Climate (Regions having similar climate pattern) A company, either serving a few or all geographic segments, needs to put attention on variability of geographic needs and wants. After segmenting consumer market on geographic bases, companies localize their marketing efforts (product, advertising, promotion and sales efforts). Demographic Segmentation In demographic segmentation, market is divided into small segments based on demographic variables like: à ¢Ã¢â€š ¬Ã‚ ¢ Age à ¢Ã¢â€š ¬Ã‚ ¢ Gender à ¢Ã¢â€š ¬Ã‚ ¢ Income à ¢Ã¢â€š ¬Ã‚ ¢ Occupation à ¢Ã¢â€š ¬Ã‚ ¢ Education à ¢Ã¢â€š ¬Ã‚ ¢ Social Class à ¢Ã¢â€š ¬Ã‚ ¢ Generation à ¢Ã¢â€š ¬Ã‚ ¢ Family size à ¢Ã¢â€š ¬Ã‚ ¢ Family life cycle à ¢Ã¢â€š ¬Ã‚ ¢ Home Ownership à ¢Ã¢â€š ¬Ã‚ ¢ Religion à ¢Ã¢â€š ¬Ã‚ ¢ Ethnic group/Race à ¢Ã¢â€š ¬Ã‚ ¢ Nationality Demographic factors are most important factors for segmenting the customers groups. Consumer needs, wants, usage rate these all depend upon demographic variables. So, considering demographic factors, while defining marketing strategy, is crucial. Psychographic Segmentation In Psychographic Segmentation, segments are defined on the basis of social class, lifestyle and personality characteristics. Psychographic variables include: à ¢Ã¢â€š ¬Ã‚ ¢ Interests à ¢Ã¢â€š ¬Ã‚ ¢ Opinions à ¢Ã¢â€š ¬Ã‚ ¢ Personality à ¢Ã¢â€š ¬Ã‚ ¢ Self Image à ¢Ã¢â€š ¬Ã‚ ¢ Activities à ¢Ã¢â€š ¬Ã‚ ¢ Values à ¢Ã¢â€š ¬Ã‚ ¢ Attitudes A segment having demographically grouped consumers may have different psychographic characteristics. Behavioral Segmentation In this segmentation market is divided into segments based on consumer knowledge, attitude, use or response to product. Behavioral variables include: à ¢Ã¢â€š ¬Ã‚ ¢ Usage Rate à ¢Ã¢â€š ¬Ã‚ ¢ Product benefits à ¢Ã¢â€š ¬Ã‚ ¢ Brand Loyalty à ¢Ã¢â€š ¬Ã‚ ¢ Price Consciousness à ¢Ã¢â€š ¬Ã‚ ¢ Occasions (holidays like mothers day, New Year and Eid) à ¢Ã¢â€š ¬Ã‚ ¢ User Status (First Time, Regular or Potential) Behavioral segmentation is considered most favorable segmentation tool as it uses those variables that are closely related to the product itself. Bases for Business Market Segmentation Business market can be segmented on the bases consumer market variables but because of many inherent differences like à ¢Ã¢â€š ¬Ã‚ ¢ Businesses are few but purchase in bulk à ¢Ã¢â€š ¬Ã‚ ¢ Evaluate in depth à ¢Ã¢â€š ¬Ã‚ ¢ Joint decisions are made Business market might be segmented on the bases of following variables: à ¢Ã¢â€š ¬Ã‚ ¢ Company Size: what company sizes should we serve? à ¢Ã¢â€š ¬Ã‚ ¢ Industry: Which industry to serve? à ¢Ã¢â€š ¬Ã‚ ¢ Purchasing approaches: Purchasing-function organization, Nature of existing relationships, purchase policies and criteria. à ¢Ã¢â€š ¬Ã‚ ¢ Situational factors: seasonal trend, urgency: should serve companies needing quick order deliver, Order: focus on large orders or small. à ¢Ã¢â€š ¬Ã‚ ¢ Geographic: Regional industrial growth rate, Customer concentration, and international macroeconomic factors Marketing Mix Price, Place, Product and Promotion Remember that you are working with an existing company that has set objectives and missions. You will need to align your product to the companys objectives. Please be sure to include a sample of advertising (using a medium or media of your choice) which supports your plan. Sponsoring to different charity shows, arranging different musical concerts sponsor by Pepsi, awarding shows like best performance awards to different actors sponsor by Pepsi. It gives good impact on the peoples mind. I often seen that some cricket matches or sports sponsored by the Pepsi. Lot of ways which you can boost your product and give challenge to your competitor. In short I would like to give preference to advertise by media, because media is now everywhere, TV channels, Radios, Newspapers, Magazines and much more. YouTube is big bank and now few advertisement are on YouTube. Pepsi needs to introduce some of its new products and their advertisement on YouTube. Last night I listen some famous songs on YouTube and before to start song an advertisement of company was there, like Cashforphones.co.uk advertisement was on YouTube. Everyone is not visiting Pepsis website and everyone is not fully aware with the Pepsis products. Therefore there is need to give awareness to people during their activities, like during watching TV or sitting on internet, means we need to find the things in which people most frequently come and use and there we need to give advertisement of products. After get awareness of products people will automatically demand on selling points that we need Pepsis products. Retailers, wholesalers and everyone (supply chain) will maintain that new products at their locations because of public demand of that product. Conclusion The Pepsi-Cola drink was invented in 1898 and grew basically by following the Coca-Cola marketing, product, and distribution strategies. Like Coca-Cola it advertised as heavily as finances permitted, and was distributed through soda fountains and franchised bottlers. Assessing Pepsis marketing strategies; It is clear that Pepsi has made several right choices. With the existence of Coke, Pepsi took advantage of their late entry into the market by lowering their prices. Before it entered the international market, it first familiarized its customers with its product thoroughly in its home base. By the time Pepsi was ready to enter the international market, it had a good grasp of what its target audience really is. In conclusion, Pepsis marketing strategies, from past to present included: enhancing their distribution system, knowing the environment of the foreign market and finding the things their target buyers had in common, adding new innovations and products while improving the old products, imaginative advertising, use of advanced technology, assertive promotions , trendy, socially-aware campaigns, alliances with major corporations and expansion into other industries such as restaurants. Even Pepsis response. So, n effect , Coca- Colas massive fame has also rubbed off on its rival. It even isolated these two beverage companies from other soft drink brands.

Items Doc Holiday Might Carry when he Died Essay -- John Holliday

Doc Holliday Few gunmen in history have been as notorious as the late John "Doc" Holliday. Part of the reason Doc has enjoyed such a famed history is because of the overall decent man he was, that is when he wasn't gambling, drinking, and gun slinging. When Doc died he might have had a handkerchief, a pocket knife, a deck of poker cards, a flask half full of whiskey, and a small essay entitled "My Friend Doc Holliday" by Wyatt Earp. The most important item Doc would have had on him when he died was a handkerchief. Doc most likely had a handkerchief because of the severe case of tuberculosis he had, which led to his untimely demise. Doc contracted this disease while traveling the west, staying up long hours, drinking, smoking, and gambling most of the time he was awake. This handkerchief would have helped Doc wipe up any blood, and or dead lung tissue he might have coughed up on his last day of life. Doc was not only a very sick man, he was also a very cultured man. Being cultured might have provoked Doc to wear a handkerchief as a fashion accessory, because rumor has it that although Doc was a mans man, he still liked to look as good as possible no matter where he went. This handkerchief in his eyes may have shown people his intelligent, well educated side. This educated side is a side of Doc that few people know about today. Usually when someone hears the name Doc Holliday, they think about fighting, drinking, and gambling, all of these are true of Doc, but these people had barely scratched the surface. As a young man Doc attended Valdosta institute where he became knowledgeable of the Greek, Latin, and French languages. Amazingly Doc's favorite subject was rhetoric, his teachers claimed that Doc had a way with words unsu... ...es that he has no friends. What an interesting concept, a book written by Wyatt Earp about Doc Holliday, hopefully someone will come across this book, and reveal its contents to the world, or maybe it should stay hidden, for all fans of the west to wonder about from now, until the end of time. In conclusion, Doc Holliday lived a life of drinking, gambling, and gun running, until it caught up to him in the form of an incurable disease known as tuberculosis. Doc needed a handkerchief to take care of the problems tuberculosis caused to him. It looks like for the rest of time, man will wonder what "My Friend Doc Holliday" contained, but it is comforting to know that Doc had a friend like Wyatt who would comfort him in all of his final days. Surely Wyatt was paid for it in the form of eternal peace, because only god knows how much Doc earned a friend like Wyatt Earp.

Entrepreuer :: GCSE Business Marketing Coursework

Entrepreuer Entrepreneur, one who assumes the responsibility and the risk for a business operation with the expectation of making a profit, the entrepreneur generally decides on the product, acquires the facilities, and brings together the labor force, capital, and production materials. If the business succeeds, the entrepreneur reaps the reward of profits; if it fails, he or she takes the loss. Entrepreneurial leadership is vital to an individual and to a corporation?s success. Entrepreneurial firms are a major source of innovation and change. They create jobs, new tax revenues, and other transfers of money. At a time when U.S. productivity growth is lagging behind other countries, and when our large corporations are laying off workers and focusing on core businesses, entrepreneurial firms assume a more significant role; They do what large companies are not doing The process itself consists of the set of activities necessary to identify an opportunity, develop a business concept, and then manag e and harvest the venture. As a process, it has applicability to organizations of all sizes and types. The entrepreneurship construct has three underlying dimensions: innovativeness, or the development of novel or unique products, services or processes; risk-taking, or willingness to pursue opportunities having a reasonable chance of costly failure; and proactive ness, or an emphasis on persistence and creativity in overcoming obstacles until the innovative concept is fully implemented. In 1953 the US government created an independent agency called the Small Business Administration. Its functions are to make loans to small businesses unable to obtain financing from private sources on reasonable terms, to help small firms sell

Movie Response – Oklahoma Featuring Hugh Jackman

1. The central conflict of the musical ‘Oklahoma’ is concerned with the complicated love relationship of the two protagonists, Curly and Laurey. While they evidently fancy each other, they are reluctant to admit it openly. They are afraid that their affair will be talked about all around the town. As young people in love often behave, they are teasing each other by flirting with others. Curly asks Laurey to go with him to the Box Social, yet Laurey decides to go with Jud (who can be regarded as the antagonist). At the Box Social, Curly outbids Jud for Laurey’s baskets, and the young couple acknowledges their feeling towards each other. Conflict resolution occurs when drunk Jud comes to the wedding ceremony of Curly and Laurey and puts up a fight but accidentally stubs himself with his own knife. The people at the wedding stage a quick trial and decide that Curly is not guilty of what has happened. After it, the young couple goes on a honeymoon. While the relationship of Curly and Laurey is the central conflict of the musical, there is also another love story that contributes to the plot development. Will is in love with Ado Annie, yet upon his return from the Kansas City, he discovers that she is flirting with Ali Hakim, a peddler man. Yet Ali doesn’t have any plans to marry Ado Annie, while her father takes everything too seriously and threatens to shoot him if he doesn’t propose. However, after the Box Social, when Ali’s intentions to stay a bachelor become far too evident, Will and Ado Annie talk freely about their relationship. Finally, another implicit conflict in the plot is the division between farmers and cowboys. While these divisions are presented in a funny and lighthearted way, farmers and cowboys represent two different communities, and the any pretext can be used to start a brawl. When two communities come together to raise money for a schoolhouse is an interim resolution of this conflict. 2. Characters of Curly and Laurey are very graphically depicted in the musical. Their relationship is complicated, yet so is their emotional life. This is specifically true for Laurey who at times finds herself trapped in the confusion of her feelings. At the beginning, Laurey seems slightly too self-confident and stubborn: when Curly asks her to be his company at the Box Social, she doubts whether he is good enough for her. This image is further developed in the ‘Many a New Day’ scene: she sings that she will never be too upset if her man is gone; she’ll find a new love instead. She is confident of her beauty and her charm; she is sure that when she buys a new dress and brushes her hair, she’ll be able to start over a new leaf. However, this image of a self-confident girl who doesn’t take her love life seriously is questioned in the scene when Laurey dreams about getting married to Curly, but the image of Jud penetrates her dream. In this episode, Laurey is presented as a sensitive and vulnerable girl who cannot make up her mind but wants a happy love life. As for Curly, in the opening scene he is portrayed as an optimistic and buoyant guy with a good sense of humor: he sings of corn as high as an elephant's eye and the cattle are standing like statues. He is determined to win Laurey’s affection and is hurt by her refusal to go to the Box Social with him. In the episode when he asks her out, he is presented as a creative and romantic young man as he promises his honey that he’ll take her out in the surrey with the fringe on top with a team of snow-white horses. As the plot develops, a darker side of Curly’s personality is revealed. When he comes to the Smokehouse, consumed with jealousy and the pain from being rejected, he dreams of Jud being dead. Yet he decides to take a more constructive approach, and sells everything he has to outbid Jud for Laurey’s basket at the Box Social. Both Curly and Laurey are too preoccupied with what other people think about their nascent relationship; they don’t want neighbors to gossip all day behind their doors. But when everything works out well, Curly rejoices and claims publicly that Laurey is his girl. Hugh Jackman and Josefina Gabrielle both makes believable Curly and Laurey. However, if I dare voice a personal opinion, Hugh Jackman’s performance is slightly superior to that of Josefina Gabrielle. It can be perhaps explained by the fact that the character of Curly is more integral and consistent, while Gabrielle could have done a better job revealing two different sides of Laurey’s characters, hard and soft one. 3. To my mind, the song that best serves the purpose of revealing the character is the ‘Lonely Room.’ It gives a valuable insight into the inner world of Jud. It clearly identifies his motivation for getting Laurey: he cannot stand being in his room, all alone, without a girl to hold. The song probably suggests that it’s not so much about Laurey as about his unwillingness to be on her own anymore. While Jud should be best seen as an antagonist in the musical, the song serves to generate sympathy towards him. He spent so many long and lonely nights in his room that he deserves his own love. The song also gives a sense of Jud’s determination and impatience: instead of dreaming of Laurey, he wants to go outside and get her immediately. 4. Apart from serving a purely aesthetical purpose, the Dream Ballet also plays a foreshadowing role. In her dreams, Laurey is getting married to Curly; both look beautiful in their wedding costumes and happy to unite with each others. Yet this idyllic scene is devastated when Jud appears seemingly from nowhere. His costume and appearance both hint that he is not the one Laurey should be with; it reflects the feeling of insecurity Laurey experience by Jud’s side. The choreography of the ballet also represents the build-up of the tension between Curly and Jud; it ends abruptly when Curly is killed by the hatred and aggression Jud emanates. The theme of the ballet is connected with two dimensions of the first major theme of the musical (i.e. the power of love). First of all, people in love should acknowledge their feelings to each other openly, and girls should look for the right man for them. If it isn’t happening, and girls toy with the feelings of other men, the power of love can turn into a destructive and dangerous force. The ballet helps to advance the plot in two different ways: first of all, it serves the purpose of foreshadowing future events; secondly, it shows what a nightmare scenario will be like so that the viewer feel emotionally relieved upon the happy end. 5. There are two predominant themes of the film: the first one concerns the issue of true love and its power, and the second one is connected with the separation of public and private. The essence of the first theme is fairly clear-cut: both Curly/Laurey and Will/Ado Anne end up together despite the girls’ hesitation and flirt with other men. The film also suggests that girls should be honest with themselves and look for a man that has serious intentions. The power of love is also presented with a dramatic touch: it can grant happiness, but can also lead to tragic consequences, like Jud’s death. The second theme is also implicitly present throughout the whole story. While love is a private matter, people always take the opinion of family and community into account. Curly and Laurey are well-aware of the fact that they love each other, yet they don’t want their relationship to be discussed by everybody. Similar is true about Ado Annie’s affair with Ali: the father intervenes into their relationship with the intent to make Ali marry his daughter. All these facts exemplify that the line between public and private is blurred. 6. I enjoyed watching ‘Oklahoma,’ but it would hardly make it the list of my favorite films. While both camera work and actors’ performance are great, there are certain limitations. The passages from comic to tragic are too abrupt, and certain characters lack in-depth elaboration. However, keeping in mind that it’s a complicated and challenging task to adapt a musical for screen, Trevor Nunn did a fairly good job. References Oklahoma. Dir. Trevor Nunn. Image Entertainment, 1999.